While you may be new to Vital Essentials, their pet-rejuvenating formula has been around since 1968. Company founder Gerry Nash is widely regarded by his industry counterparts as the pioneer of the raw pet food diet. He first discovered the benefits of a raw diet while collaborating with nutritionists at national zoos and working with high performance, exotic cats that toured in Las Vegas and throughout the world. His formula for real meat, meaty bones and whole organ meats revolutionized the industry and became the benchmark for raw pet food all across the country. Transcending to the world of pet food, Vital Essentials is now leading the way in raw pet nutrition and is proud to be one of only a few pet food companies in the world who are USDA certified.

For more information on this product line please visit there website: www.vitalessentialsraw.com